Friday, July 17, 2009

Focus on the Process

It is a common mistake to make a wish list instead of a goal list. We think of the things we want – new car, new house, family vacation. But for goals to be effective, they must be process oriented.
If you are in sales and you want a new car, don’t make a new car your goal, make a 15% increase in sales your goal. Visualize your prospects becoming your customers and your customers increasing their consumption.
Create process oriented goals that you have 100% control over. If you are a student and you want higher grades, make additional study time one of your goals. If you are a husband who wants a better relationship with your wife, make writing two love letters a week one of your goals.
When goals are 1) process oriented, and 2) under your complete control, your desired result will take care of itself.
Ed Wills
WFA Franchise Consultants

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