In the Navy, we had a sophisticated system of preventative maintenance. In other word, we fixed things before they broke. They same can work in business and your personal life.
Buy your wife flowers before she gets mad at you. You may find her more forgiving when you work late and forget to call.
Give your customers the red carpet service before something has gone wrong. Too many businesses only give their best service when someone complains. That is usually too late. You may quiet the shouting, but you have already lost the customer.
Imagine yourself as your own customer. Treat your real customers the way you would like to be treated.
Remember, the golden rule always applies.
Ed Wills
WFA Franchise Consultants
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